ALYAR AYNETCHI — Interview
Alyar Aynetchi, graphic designer and student based at The Hague.
Hello Alyar, how are you?
Doing great, thanks.
Can you introduce yourself?
I’m Alyar Aynetchi, I’m from Luxembourg and currently live in The Netherlands where I’m in my final year of study at the Graphic Design programme of the Royal Academy of Art, The Hague. As a designer, my focus lies primarily in editorial design, image, web, and art direction across print and digital media.
Where does your interest in graphic design come from?
I think like most other kids growing up, drawing was one of the first things that motivated me to think creatively. Shortly after, I really got into skateboarding and the culture around it. That connected me to things like music and art in a pretty big way. So my interest in type and image started developing then. And arriving at a profession in graphic design was something that grew naturally out of that, with the added benefits of being able to combine and sustain various interests in different layers.
Can you describe to us one of your projects?
In late 2014 I was asked to design the single artwork cover for the song “Your Eyes” by Majical Cloudz. At the time they were on tour with Lorde, and the single was meant to be a digital release as a kind of ‘thank you’ note to all their fans. Being a fan of their music myself, I was definitely looking forward to work with them. A short turnaround time also meant making quick decisions, which was an interesting change of pace when comparing to a lengthier, typically research oriented approach. The inspiration for the cover art originally came from drum tablature, which is a form of percussion notation. Since the song is effectively spacious with percussive elements, the drum tablature reference felt appropriate in that manner of representation. Especially with a typographic approach. Looking back, this project was largely about the exchange, and working with someone whose work you admire. Definitely a kick.
Can you tell us more about your poster for the Plan M exhibition?
The Plan M exhibition was a pop-up show initiated by my friend Adrien Menard in Paris, and I was invited along with several other graphic designers to contribute a print on the theme of music. With the overall thematic guidelines being almost entirely subjective, the results were a collection of visual representations which were more or less abstract, but bound to a spatial presentation which contextualised the work by means of introducing 3D objects to the space. The print that I contributed became more of a response towards the ambivalence in choosing favourites. With ‘LOVE’ being the focal point as a promise for something undefined, my aim was to create a simple illustration which could in some way explain itself with or without the context.
Do you have a favourite typeface?
I think since every typeface carries different traits and qualities, it becomes difficult to single one out. But I generally like to work with sans-serif typefaces, while still carrying a broad interest in the developments that go on between conceptual and traditional type design.
A designer that you admire?
Too many. Not just within graphic design, but also between the artistic disciplines which often coincide with graphic design such as art, photography, and architecture.
Which books are on your bedside table?
Graphic Design: History In The Writing (1983–2011) and Foam Magazine – Under Construction.
The last word…
Thank you for having me here.
Interview : Dennis Moya & Tiffany Bähler — 06.15
Images ©Alyar Aynetchi.