MICHEL EGGER — Interview
Graphic designer based in St. Gallen.
Hello Michel, how are you?
I’m fine, thank you!
Can you introduce yourself?
My name is Michel Egger, I‘m a graphic designer based in St. Gallen, Switzerland. This summer I finished my apprenticeship. At the moment I’m doing an internship at Bureau Collective. I’m also working on some smaller, personal projects within the fields of culture and commerce.
Where does your interest in graphic design come from?
I think like many others in my field, I‘ve spent a lot of time drawing when I was a child. I knew very early that I wanted to work in a creative profession.
Can you tell us more about your Jay-Z school project?
In my last year at school, we had to create a vinyl box for an artist we admire. As a big fan of Jay-Z it was clear, which artist I‘d take. The box consisted of his 12 studio albums – a retrospective of his work. The basic idea was to reduce hip-hop to its fundamental elements, which are lyrics and beats. Most rappers are bragging with hot chicks, expensive watches and fast cars. Jay-Z achieved everything you can do in the music business, without acting like a fool. So I decided to go this untypical, reduced, graphical way. Inspiration for the box was the concrete poetry form of the dada movement. The idea behind was that the language doesn‘t need any more description of circumstances, a thought or a mood. It transforms itself through the purpose of the poem.
What was the idea behind the Hova Grotesk?
It was very important for the project to use a font which matches absolutely perfect to Jay-Z. So I decided to create my own typeface. With Hova Grotesk I tried to combine the gangster attitude with his down-to-earth point of view in one typeface. The typeface has a typical Grotesk character but also a few glyphs, which should break the common rules, symbolizing true italic glyphs. For the moment, Hova Grotesk is just a display typeface.
Is there any designer or artist you appreciate a lot?
There are many designers who impress me. Not only people from the graphical field can be an inspiration. Also people from art, music and fashion are inspiring for my daily work.
Which books are on your bedside table?
At the moment I‘m reading «The Most Beautiful Swiss Books 2013».
The last word…
Thanks for your support, Ligature!
Interview : Dennis Moya & Tiffany Baehler – 10.14
Images ©Michel Egger.