GAVILLET & RUST — Interview
Gavillet & Rust with Vincent Devaud
Adams × Burr × de Cointet × Coplans × Cordebard × Craven × Dheurle × Durham × Filliou × Fontcuberta × General Idea × Hains × Hains × Hains × Kasten × Majerus × Majerus × Rondeau × Wall × Welling
– An exhibition of posters designed and created by Gavillet & Rust with Vincent Devaud starting from the collection of FRAC Champagne-Ardenne. Co-production of the Centre National des Arts Plastiques and FRAC Champagne-Ardenne.
– And the annual selection of The Most Beautiful Swiss Books.
Hello, can you introduce yourselves?
Founded in 2001, our agency is specialized in editorial design and visual identities.
You are going to exhibit at Galerie l’elac during the Design Days 2014 the project you made for the 30 years of FRAC. What was the request of FRAC Champagne-Ardenne?
We collaborate with FRAC Champagne-Ardenne for several years. We realized their visual identity and are responsible for their communication, and we are familiar with this institution. In 2012, the FRAC, project developed by Jack Land 30 years ago, were celebrating their anniversary. Florence Derieux, director of the FRAC Champagne-Ardenne, proposed us to take on a new role as curators, and fix our gaze on their collection through the media of exhibition. Two exhibitions were originally planned, a regional in the Champagne-Ardenne and a national at the Abattoirs of Toulouse. Afterward our project was exhibited at Domaine Pommery in Reims, then this fall at ELAC in Lausanne.
Many of your projects have as basis a parametric approach included in the creative process (I think about the catalogues’ covers of JRP Ringier where randomness becomes a parameter in its own). Can you explain us what were the parameters of reproduction and exhibition for this project?
Our project focuses on the status of artworks and their reproduction, an issue that we frequently encounter in our practice. To do this, the media of poster interested us in what it offered in terms of exhibition, not only in institutional spaces but also potentially in the public space. Each of the 20 artworks is reproduced alone then with other works according to a pre-established order based on a relatively complex process which required the help of an algorithm. Finally, for each exhibition space, a number of posters related to the metric surface of the walls are delivered.
What were the criteria of selection of the artworks?
We selected artists that interested us for different reasons. First of all for their work and their position in the collection of FRAC. Then for the variety of media used: painting, photography, performance, installation, etc. Finally, their ability to be translated into reproduction.
At first you establish a dialogue between art and design. There is a reappropriation and a multiplication of the artwork. What is the status of the posters?
Do they have an artistic value?
If we are interested in reappropriationist strategies in contemporary art, it is not the issue in our project. These posters have above all an exhibition status. An exhibition constituted by a set of 20 works reproduced on 100 numbered posters, printed in 10 copies each. And in which a set entered the collection of the Fond National des Arts Plastiques in Paris.
Do you have similar projects to come?
This project is quite unique by nature. However, we are currently developing an exhibition on our collaboration with JRP Ringier which will be presented at the Musée des Beaux-Arts of Locle in November.
Interview : Dennis Moya & Tiffany Baehler – 09.14
Images ©Gavillet & Rust (photographs are taken from exhibitions in Toulouse,
Troyes and Reims at the Château Pommery).
This interview is part of a series in collaboration with the Design Days 2014.