Pascal Alexander

Graphic designer who works between Zürich and Berlin.
His rules: Carte blanche only and no advertising.


Hello Pascal Alexander, how are you?

Hi, I’m fine thanks.

Can you introduce yourself? Tell us more about you.

I’m a designer mostly working in Zürich and Berlin, I am closely connected to the electronic music scene as a designer and DJ alike and was once quite active in the art publishing business. I’ve always worked on my own and maintain a very naive notion of the tropics.

Can you tell us more about your background and approach of graphic design?

What really interests me is the question of how we design our environment and graphic design plays a minor, yet complex part in it for it’s supportive to all other cultural disciplines but, as an exception, has no purpose without them. This interrelation is what makes it quite universal for being a detail and that’s a good starting point.

I only work with carte blanche and aim to create a certain mood whilst keeping things as plain as possible. People shouldn’t get disturbed by my work and I somehow wish I would get paid for taking graphic elements away, rather than adding them. I’m definitely more concerned about the space that gets interfered by my design than about my design getting impaired by it’s surrounding space.

What is the importance of typography in your work?

It’s equally important as image, colour, format and surface.

We would like to know your thought about the meaning of what is a designer and what is his role?

A designer has the power to change the way how space gets perceived and therefore how people feel which entails a great social responsibility. He has to be driven by quality as a prerequisite to any other interest and the independence this requires can only be secured by the willingness to adapt to any living condition. I think the current generation of designers should pass the expectation of making a secure living by design. By no means I suggest working for less money or am I against financial success, but the desire for security results in a dependency on clients and therefore in making compromises.

Defining his role would exceed the interview format, I’d just like to point out that nowadays one of his most necessary roles probably will be found in the one of an educator.

Are there any projects that you have done and that you enjoyed more than others?

Not really, they’re all one project.

Which book is on your bedside table?

I just read «Tropic Moon» from Georges Simenon, there’s no bedside table though.

The last word…




Dennis Moya & Tiffany Baehler – 01.14

Portrait by Christian Neuenschwander.
Images ©Pascal Alexander

Graphic Design


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