Lina Forsgren – Interview

Lina Forsgren is a Stockholm-based graphic designer and student at the Beckmans College of Design (BA Visual Communication). Her work focuses on print, web and illustration projects. She tells us more about the interesting identity design she did for the Astropol’s album. We are pleased to present you her work for our fifth Young Creatives interview.


Hello Lina, how are you ?
Hi! I’m really good. I’ve just started to use my spring jacket. It makes me warm mentally even though it’s still rather cold here in Stockholm.

Can you introduce yourself  ? Tell us more about you.
I’m a 22 year old bachelor student at Beckmans College of design, doing my second year at the program of Visual Communication. My main interest is Graphic Design, which I also freelance with besides school. I would say I’m a positive person, positive to life and I am often very excited about things. I like to plan and dream about the future. I live in my apartment with my cat and a lot of plants. I love plants.

You’re freelancing and studying a BA in Visual Communication at Beckmans College of Design in Stockholm. What do you like about your working and living place ?
I love Stockholm, I really do. I feel very at home here and think that there is a very intimate cultural scene here. Often people know each other at the different design schools too. Also, working here is great. I think this is one of the places in the world where there is not as much hierarchy within this area as in other cities. It’s easy to work your way up. I feel like people really trust me, that I can make good work, even though I’m considered young. I love my school too. We are only 14 students in my class. We can get the attention we need from the teachers and from each other and we work a lot practically, making things all the time.

Can you tell us more about the creative scene of Stockholm ?
I feel like there are a lot of things to explore. There are often cultural events and such. Though I could miss some kind of wider scene for graphic design, galleries or museums for example. In some way being a design student or working at an agency is a very closed world. A bubble. We often meet each other, but that’s also rewarding. Learning and getting to know each other.

What is your background and approach to graphic design ?
When I was younger I drew a lot and thought that I wanted to become an illustrator, though after a while I became more interested in graphic design. I studied it in high school and after that I started working as a Junior Designer at the digital agency Great Works. I quit my job there when I got into Beckmans, but I kept working a lot digitally with my freelance work after that, which I’m still doing. Though now I’m leaning more towards doing wider concepts, including more units, in my school work and own projects.
My approach to graphic design is that I think it’s important to make something that works in real life, that reaches out to people. But still I want to push the limits and experiment. I want to push it forward somehow and maybe not always do something because it feels safe. I must feel like it is developing all the time, my own work as well as being part of developing the graphic design in society.

Can you tell us more about the identity design you did for the Astropol’s album ?
This was a very fun project. I’m interested in doing more design work for music, because you can often work with emotions or more abstract ideas and concepts. The music of this album is much about broken hearts and I decided that I wanted to illustrate that with the body organs as some kind of houses, where the feelings and pain lives. I took inspiration from buildings and formed organs in plaster, to use as the concepts’ central figures. I photographed these and worked digitally around them with the typography, colors etc.

What inspires and influences you ?
A really do spent a lot of time on Tumblr. I get inspired by experimental work and images that chafes a bit visually. I think those kind of images are more interesting. I get inspired by works others do but it could also be ordinary things I see in my everyday life, like the shapes of objects or something that’s happening in society.

Is there any designer or movement you appreciate a lot ?
Yes! I love the work of design studios/designers such as Bergen, Grandpeople, Tsto, Museum Studio, Node + many more. But I think there is a bunch of students out there that does amazing work. If I find something I really like it is often made by an inspiring graphic designer. Also I really appreciate studios or agencies that use design and communication to create something that aims to change or improve society somehow.

Which book is on your bedside table ?
Actually I’m reading a Swedish novel about love and relationship written in the 70’s right now. I’m a sentimental person.

What are your plans for the future ?
I’m not entirely sure yet, but I know I want to work with graphic design. I have a dream about starting my own studio sometime in the future, but until then I could also consider working in another country for a while, or here in Stockholm.

The last word…



Interview : Dennis Moya & Tiffany Baehler – 04.13

All the images are ©Lina Forsgren


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