Amos Fricke — Interview
Interview with Amos Fricke, Berlin-based photographer.
Dennis Moya: Hello Amos how are you?
Amos Fricke: I am fine, thanks. Some promising and good things happen right now. I became father of my second son. I signed with an international representation to promote my work to a wider audience and outside of Europe. The studio will be relocated to a new shared space with my former partners Jonas Lindström and Christoph Mack, but also two new partners: Haw-Lin Services and Nicolai Niermann. I am very much looking forward to this chapter and the next months.
DM: Can you introduce yourself?
AF: I am running a studio that provides image based services and is specialized in both conception and production, mostly of product and object related imagery. I am working in the creative photography industry for 10 years, first as an assistant to Marcus Gaab, whilst studying visual communication at The University of the Arts Berlin and Parsons School of Design New York I became a portrait and fashion photographer, but decided to change my focus to still life. With regard to my portfolio and career it was the best decision I made. I founded Studio Amos Fricke in 2013. It is dedicated to contemporary imagery and aesthetics, but not limited to photography, all kinds of image creation can be implemented to create outstanding results. During the past years I have collaborated on projects within the contexts of different markets and industries. I do like this diversity of tasks. My work is defined by a certain pictorial attitude I developed over the years and keep developing. To me it is important to reinvent oneself constantly, but always with regard to the fundamentals that have been defined. My clients include global brands and independent designers, local companies and start-ups. To me it’s important to have the opportunity to create work without boundaries, which is not usual in the advertising industry. So I like to develop concepts on my own, personal relations with designers, brands and decision makers help a lot. On the other hand it is a great challenge to produce content within the needs, communication strategies and identities of major companies and for their global audiences. Balancing these two very different approaches is what makes the work interesting for me. The studio is based in Berlin and cooperates with selected creative partners.
DM: Where does your interest in photography come from?
AF: To answer that question I would go one step further. I am deeply interested in any kind of images, pictorial virtues and their aesthetics, no matter if it is a painting, a drawing, a photograph, a scan, a screenshot, scientific imagery, something human-made, nature-made or machine-made. The world as we receive it is enriched with images. They can be found everywhere, you just need to follow them. I like to work and experiment within the possibilities of all images that could be created through any kind of process. Of course this developed during the last years. Originally I just liked taking pictures, when I bought a small first digital camera at the age of 15. Experimenting with the different features of this device kept me going.
DM: What’s the most difficult subject to shoot?
AF: The most difficult, the most easiest and possibly also most beautiful subject to shoot is light. It is the basic requirement of each image, series and project I work on. It defines the reception of the image fundamentally. The opportunities are infinite.
DM: Would you like to talk about one recent shooting in particular?
AF: I don’t speak often about the process or reveal it, my work is mainly about the outcome. I like to show what has been created, not how. It is all about the final edit. I don’t feel the need to let anybody take a look behind the scenes, which differs with nowadays habits of many other artists. I always deal with a keen interest in texture, surface, space, shape color and light. My work has been created around these attributes.
DM: Do you have a photographer that you admire?
AF: There are of course photographers I admire and who have influenced my work during the past, now and will do in the future. My visual approach has always been founded on a minimal yet beautiful manifesto. I do admire artists that work in the same setting and framework, but also artists who create work that differs a lot from my imagery. Substantial is also the personal exchange and dialogue with friends who work in photography and film, but also all other kind of art forms and design disciplines.