LUZI TYPE — Interview
Luzi Type was founded in Bern by Luzi Gantenbein in 2013.
Hello Luzi how are you?
I am having a good time, thanks!
Can you introduce yourself?
My name is Luzi Gantenbein, a type and graphic designer. I grew up in Grisons and later moved to Bern for my studies in Visual Communication at HKB. Since 2013 I am running the type foundry Luzi Type.
Where does your interest in graphic and type design come from?
Since my childhood I am into drawing, first comics now Vectors. I like communication: “how can I explain things visually?” was a fascinating question to me.
How did you come to start up the foundry?
Designing things form start to end was always interesting to me. So I experimented in lots of disciplines. Over time I became more and more curious about type. The combination of visual freedom and engineering attracted me. As time goes by, I was having real-working fonts that I used for editorial-projects. Three years ago I started my own foundry with three fonts.
Can you explain to us one of your type families?
End of 2015 I finished my biggest project so far. The result is Messina, a superfamily. As my editorial design works, I wanted to build a multifunctional type trilogy. Messina consists of three styles.
The Sans Version reflects 20th century and its affinity to reduction. The Modern Version has a classicist approach and is a contemporary interpretation of 18th century typefaces. The Serif Version works with French Renaissance proportion and translates the 17th century design into today’s needs.
Where would you like to see your typefaces used?
My customers are diverse and international, so their uses reflect that – which is great. I design fonts more for specific purpose rather than distinct areas.
A designer that you admire?
Honestly I can’t give you a sharp answer on that. I am admiring more designs than designers. Because most of the time design is a consequence of its circumstances. I am fascinated by the picture language isotype from Otto Neurath and Gerd Arntz, it defined the area of modern info graphic. I love Alfonso Bialetti’s espresso machine, for blending functionality and humour. I applaud for the typeface Plantin from Christophe Plantin; one of my all time favourites.
Is there a book which opened your eyes about design?
Yes, Letters of Credit from Walter Tracy. It’s a broad and astonishing detailed book about Typefaces, History and Design. Such a great source!
The last word…
Thanks for having me, I am curious to read more stories on your blog.
Projects by Luzi Type. Interview: Dennis Moya and Tiffany Bähler, 12.16 ©LIGATURE.ch