DAILY DIALOGUE — Interview
Daily Dialogue is a Munich-based design studio founded by Maximilian Schachtner.
— Hello Maximilian how are you?
All is good, thank you.
— Can you introduce yourself?
I am not someone who is really interested in talking about myself as a person. I guess that is why I needed to create Daily Dialogue, so I could express and demonstrate my ideas through another channel.
— Where does your interest in graphic design come from?
To be honest, I never really knew exactly what to do. I remember I always had an attraction to graphic work. I was a skateboarder and I collected stickers of skate brands, which everyone was doing at the time; maybe that’s were it began. After an apprenticeship as a Media Designer, it was a natural progression to then study graphic design. It developed organically and at a certain point I just knew that it was exactly what I should do. I think that to be happy with what you’re doing means that you know it’s taking you somewhere. So since last year, whilst continuing with my design work, I have also been studying at the Academy of Fine Arts in Munich with Olaf Nicolai. Although, I don’t know where this is really going, I know that development is an important part of the creative process.
— How did you come to start up the studio?
For some time, I had felt that there was a need to create a more official platform, so people could respond and react to it. It allows us to communicate with the outside world on our own terms, which is important as we are in the early stages of establishing our studio. As well as this, I wanted to create something that everyone was able to benefit from. At the moment, we have a lot of great projects that involve people from different creative disciplines. This is an important part of why Daily Dialogue was created.
— Can you explain to us one of your projects?
I think to best describe our projects, it’s more appropriate to talk about the situations that they arise from. For example, the Steiff book for the photographer Hannes Rohrer came out of a long standing friendship and working relationship. I always try to create a strong collaborative atmosphere for everyone involved throughout the project. A lot of times when designers work with photographers, they ask them to bring all of their material at the beginning, and once the first design is completed they ask for them to come back. However, I wanted Hannes to be involved in the process of making the book as much as possible, so I acted more as an advisor. We created the structure and concept of the book together; Hannes was then able to choose the image combinations, work on the layout and liaise with the printers. After some final changes to the sequencing, I brought everything together, developed the type setting and designed the cover. I believe that this kind of collaborative partnership produces a strong result that everyone can be proud of.
— Do you have a favorite typeface?
I try to avoid having one.
— A designer that you admire?
Emil Ruder, Helmut Schmid, Mevis & Van Deursen, Experimental Jetset – because of their clear view on what they are doing.
Irma Boom for teaching me her strong will.
— Which books are on your bedside table?
IDEA ‘Ruder typography Ruder philosophy’ and Goethe ‘Maximen und Reflexionen’
— The last word…
Be aware of the next step you are taking, because this is the direction you are heading in.
Pictures & projects by Daily Dialogue.
Interview: Dennis Moya and Tiffany Bähler, 08.16