Pedro del Corro, NYC-based graphic designer currently working for the Whitney Museum.

— Hello Pedro how are you?

Doing good! Thanks for your interest in my work.

— Can you introduce yourself?

I’m a graphic designer from Madrid, Spain based in New York City. I recently graduated from my master at Pratt Institute and since a few days ago I’m designing for the Whitney Museum of American Art. I sporadically make electronic music and take photos. I read and quoted so much Marshall McLuhan for my thesis that I think a little him will live in my brain forever. Coffee and chocolate are important.

— Where does your interest in graphic design come from?

I well remember having a conversation with my dad saying “these things must be done by somebody…” I later found design was the word for it. Ironically, this anonymity ended up being one of my favorite things about what we do — we intervene and disappear.

— Can you explain to us one of your projects?

The Book is the Map is the Territory is best representative of what I’ve been doing, which is quite holistic: designing of course, but also researching, editing and writing. I always strive to find a sound concept that’ll have some sort of inherent consequences (making design a little easier) and some form of self-reference — so I like to spend some good time in the pre-design phase.

In BMT I used Alfred Korzybski’s famous quote “the map is not the territory” applied to a book. The book describes itself as a section of land, and therefore becomes the map and the territory. A twisted, circular concept but the kind of raw material I’m interested in when designing.

— Do you have a favorite typeface?

It keeps varying, but there’s a whole category of Helvetica-but-not-quite that I’m very fond of.

— A designer that you admire?

I have special admiration for designers that not only are aesthetically interesting but also articulate and in different ways critical. Some are Otl Aicher, Experimental Jetset, Kenya Hara, Emil Ruder, Dieter Rams, Jan Van Toorn.

— Which books are on your bedside table?

Lately a lot of David Foster Wallace — the man was a bit of a genius and a great loss. Other recent additions have been Myths to Live By by Joseph Campbell, Learning from Las Vegas by Robert Venturi & Denise Scott Brown, Jokes and Their Relation to the Unconscious by Freud.

— The last word…

Thank you and keep up the great work!

Pictures and projects by Pedro del Corro.

Interview: Dennis Moya + Tiffany Bähler, 05.16


Graphic Design