DESIGNBOLAGET × ISABEL SEIFFERT
— How the collaboration happened?
We actually met 7 years ago when Isabel was an intern in the same office space as Designbolaget in Copenhagen. Since then we have been following each others work and when recently, the opportunity for a collaboration arose, we thought it could be nice to work together.
— Can you explain to us the project you designed together?
A few years back, Claus (Designbolaget) made a catalogue for the Vienna based art space Secession about the Danish video artist Ulrik Heltoft. On the occasion of Heltoft’s current solo exhibition at the Danish museum Gl. Holtegaard, the idea to simultaneously launch an artist book about his work emerged.
Our main concept for this publication was to make the viewer/reader experience Ulrik’s videos by looking through the book. We achieved this by using flip book-like animations and compositions that draw its form from the content or structure of the films. We were inspired by the spatial nature of an exhibition where artworks fade into each other as the visitor moves from one room to the next. We added this kind of “disturbance” with small preview thumbnails that slowly appear towards the end of each chapter and eventually turn into the next film.
Every element and decision in this publication is based on the artist’s work — from the choice of the typeface to removing page numbers and captions with the actual time codes of the frames. The use of black and silver as the only colors refers to Ulrik’s color grading of the videos and the silver nose he wears in the role of Tycho Brahe in his most recent film.
The 272 pages, Dutch bound artist book with its screen-printed sleeve comes with a black flexi disc, which carries an edited soundtrack of one of the videos. (It’s published by Revolver Publishers.)
— Are you already on a new project together?
Yes. We just started on a second book project together which will be about the Danish impressionist Theodor Philipsen. It will be the biggest monograph about his extensive body of work.
Pictures and project © Designbolaget and Isabel Seiffert.
Interview by Dennis Moya and Tiffany Bähler. 05.16