Daigo Daikoku, Tokyo-based graphic designer and founder of Daikoku Design Institute.

Hello Daigo Daikoku, how are you?

I’m good. Thank you for the interview.

Can you introduce yourself?

I’m a Tokyo based graphic designer. I joined Nippon Design Center, Inc. in 2003. After working at Hara Design Institute, Daikoku Design Institute was established in 2011. Our clients varies from corporate, educational institutions and public administration, and graphic as a leading part, we do various projects by providing from two-dimensional, videos, three-dimensional to space design. I want to give shape to message by engaging in concept establishment, clarifying purpose and selecting way of expression to accomplish purpose.

Where does your interest in graphic design come from?

I like decisiveness of graphic design visually communicating “something” which can’t be delivered verbally. When I was a child, my mother read lots of picture books to me. I’ve been cheered up and encouraged by the lively world of the picture books. Then I thought I wanted to move people by my picture and became interested in graphic design.

I choose the most suitable expression medium depending on the projects, and I have motivation “moving people by one picture” at the root. For that, I try to trust what I feel nice intuitively such that color is beautiful, shape is interesting and material is nice.

Now I have much interest in art, culture and education. As I want to make expression, which can be communicated at the root even if country or culture differs, I’m cherishing somatic sensation of human and the five senses.

How did you come to start up the studio?

I became to think it is important to create environment I can communicate with the clients from general viewpoints while receiving various kinds of requests including two and three-dimensions, videos and space design. As I wanted to respond with full force to my client who had interest in me and wanted to work with me, I established my institute where my vision can be embodied.

Can you tell us more about the OHYA UNDERGROUND project?

Ohya area in Utsunomiya city, Tochigi Prefecture located at the north of Tokyo is known for Ohya stone. Since the demands as architectural materials has decreased, the huge underground space as the quarry site is spreading now. OHYA UNDERGROUND is the project for reuse of this huge quarry site and local revitalization. We will explore the possibility of attractive unrealistic underground space like following dark cave of underground water course by kayak or rafting boat and making cafe by utilizing open space of huge stone wall.

I am in charge of the identity of OHYA UNDERGROUND. I expressed the underground space spreading under foot we normally don’t see by the logotype cutting top part and monotone photos.

We would like to know your thought about the meaning of what is a designer and what is his role?

Everything in the world is designed somehow or other. Our environment surrounded by design as a matter of course is like air for human and water for fish. Thinking so, don’t we want to have beautiful and good water as possible?

If we are in such environment, body would be healthy, lifestyle would be rich and feeling would be refreshed. Designers are in charge of setting air and water. So, designers should make proposals which raise people’s imagination.

Do you have a favorite typeface?

My favorite typeface is AVENIER. It is not unnatural and a bit humorous. I like it because it doesn’t have dignity in a good sense although it is a traditional typeface.

A designer that you admire?

I admire many designers and also feel empathy toward painters, musicians, architects, scholars and so on besides designers.

What would you recommend to a young designer?

Curiosity makes me grow. So I recommend traveling, seeing genuine things, eating, talking and experiencing various senses of value. I also think it is important to be a kind, humble and thoughtful person in working.

Which books are on your bedside table?

As I’m happy about the beautiful books, I put the books of pictures, fabric, ethnic costumes, stones and so on with no regards.

The last word…

Thank you very much.


>   daikoku.ndc.co.jp

Interview: Dennis Moya & Tiffany Bähler — 09.15

Images ©Daikoku Design Institute.

Graphic Design