ARTIVA DESIGN — Interview
Artiva Design, studio founded by Daniele De Batté and Davide Sossi, Genova, Italy.
Hello Daniele and Davide. How are you?
Fine, but busy.
Can you introduce yourselves?
We’re the art directors and co-founders of Artiva Design, a creative studio based in Genova, Italy that deals with graphics, visual art, illustration and multimedia.
Where does your interest in graphic design come from?
We both come from a background in architectural studies but we’ve always had a real passion for graphic design. We’ve started creating covers for bands and ended up starting a studio and working on projects more and more complex. This “journey”, of course, hasn’t been easy at all.
How did you come to start up the studio?
We’ve always worked as freelance graphic designers while we were attending the Faculty of Architecture. Then, at a certain point, we’ve reached the decision to create a studio where we could share the same passion and also the same « philosophy ».
What are the key features of your design?
Black and white, balance and tension: these are the key words we use the most while we work and now they’ve become a sort of distinctive mark in all of our projects.
What was the idea behind the darkslides you illustrated for The Impossible Project?
It’s a series of illustrations inspired by Abbot’s novella « Flatland: A Romance of Many Dimensions ».
Can you tell us more about your image influences?
Actually, there are many influences, we’re inspired by different sources: music, art, architecture… We have receptive minds, so everything around us. Concerning the graphic area, designers who have taught us a lot are Massimo Vignelli, Tomás Maldonado, Wim Crouwel, Armin Hofmann, Josef Müller-Brockmann.
A designer that you admire?
Actually, it’s very hard to choose only one. Certainly, one who passed through the Ulm School of Design…
Do you have a favorite typeface?
DS — There are lots of interesting typefaces but we usually choose Helvetica, Univers, Akzidenz-Grotesk, Avantgarde.
DDB — We think they’re right for our works because they’re neutral, in other words they don’t add something else to the meaning of the project.
Which books are on your bedside table?
DDB — Peanuts, and John Maeda- « The Laws of Simplicity ».
DS — The Hitchhiker’s Guide to the Galaxy.
The last word…
Thank you ligature… we keep silent…
Interview : Dennis Moya & Tiffany Bähler — 04.15
Images ©Artiva Design.