Marcel Häusler, graphic designer and art director, Hamburg.

Hello Marcel, how are you?

Great. I just boosted me up with a tasty Chemex coffee.

Can you introduce yourself?

I am 28 and work as independent designer and art director based in Hamburg. I collect magazines, I’m passionate about cycling, furniture and fashion, love good coffee and cooking for friends. Originally I come from the Rhineland and studied at the University of Applied Sciences Mainz with a special focus on typography where I graduated in 2012. I founded the research project “Type Foundries Archive” and together with Daniel Weberruß I feed the image mood blog “Daily Input”. At the moment I am looking for new collaborations and exiting projects to expand my horizon.

Where does your interest in graphic design and typography come from?

In the time of my school years I “designed” DVD covers in a web forum for a small community. By discovering the original movie posters I also began to look at typefaces.

Later during my internship at Magma Brand Design I really hit into the type world. I began to write for the well-known type blog SLANTED and was involved in the design process of the magazine. They really pushed me forward and gave me a lot of great opportunities, which ended up in the corporate design for a local art exhibition. After that internship I had felt completely in love with typography.

Can you tell us more about the Type Foundries Archive project?

Type Foundries Archive (TFA) is an online project to collect type foundries and build a link list of type foundries worldwide – independent or not, small or big, everyone. It started in 2011 while I was working on my bachelor. I luckily had the chance to design the exhibition “ON–TYPE: texts on typography”. During that design process I was forced to have a closer look on the type design history of the last 100 hundred years and especially on the current type design scene. After my bachelor diploma I wanted to make the results public and therefore started TFA. At the moment the archive lists 289 type foundries from 41 countries and is still growing. I am very happy to receive mails from new foundries from every corner of the world. The latest update came from South Africa. Let’s see how far it will spread this year.

One Poster A Day was a self-initiated project too. Why did you do that?

To quote the poster of February 14th 2014: “Push you! Push you real hard!” The idea was in my mind for a couple of years. As a critical thinking designer you always want to communicate your point of view. One Poster A Day was the chance to work completely independently — which topic to choose, how to work it out in the design and no need to explain the way you have done it. In the end of 2013, after I had become an independent designer I thought, this was the best time to try it. I was very curious what effect it will have on myself, on my attitude towards design and the methods I use to design. I also wanted to find out if I really can keep going.

Are there any projects or experiences that you have done and that you enjoyed more than others?

In 2012 I initiated a conference called “TYPO TALK. Gespräche über Schrift.” and invited three type designers for each event. From young talents up to well-known type heroes. By using the example of a personally created typeface they chatted about their very own ideas and intentions, talked about their inspiration and motivation. This way they gave an exclusive insight into their “workshops”. I had a lot of fun to host the events and really liked to get to know great new people. The talks continued in 2013 and I was very lucky to receive an invitation to present
the talks again.

What are the key features of your design?

As you now know my background a little bit — of course type plays a big role in my design. Elementary parts of my design are always linked to the original task and therefore build a basis for the creative process. But I also think, that design doesn’t have to explain itself to every single detail. I believe people in general are more intelligent than most clients think. I try to push everybody who works with me to be a little more bold to gain a powerful and outstanding result.

Is there any designer you appreciate a lot?

When it comes to poster design, I have to name: Niklaus Troxler. I had the chance to listen to him a couple of times at conferences. And besides his great posters, I appreciate a lot of his thinking towards design, which influenced also my attitude. I love his playful approach and ongoing curiosity for the experiment. “If you can’t read a poster, it’s still a nice carpet”.

But there are a lot more, Wolfgang Weingart, Mike Meiré, Flo Gaertner, just to
name a few.

Which books are on your bedside table?

Europe’s most interesting art magazine at the moment: “FAT” ; “It’s Nice That Annual Yearbook 2014” ; “Graphic Design: Now in Production” by Walker Art Center.

The last word …

Why not this way?



Interview : Dennis Moya & Tiffany Bähler — 01.15

Images ©Marcel Häusler.

Graphic Design