VISIBILITY — Interview

Visibility, New York City based product design studio founded by Joseph Guerra and Sina Sohrab in 2012.

Hello Joseph Guerra and Sina Sohrab, how are you?

We’re great, very busy but trying very hard to find time to relax.

Can you introduce yourselves?

We’re Joseph Guerra and Sina Sohrab, a design studio operating under the name Visibility. We met as students at the Rhode Island School of Design and we’ve been collaborating in one-way or another ever since. The time finally came when our interests aligned and we formed the studio.

Where does your interest in design come from?

Both of us inherited a love and respect for objects from our parents. From there it was a matter of understanding why we loved these objects and why they resonated with us on such a fundamental level. As we matured these reasons formed systems of living that were as practical as the objects themselves.

Can you tell us more of how you work together?

Our practice is quite simple. There are times when we approach each other with an exciting thought or idea and we spend time developing it side by side, and there are times when a discussion or observation leads us to a new idea together. The genesis of an idea is something we respond to both individually and as a team.

Can you describe to us your Oaxaca case project?

We wanted to take our affection for austere everyday objects and implement it into an archetype that is typically more bourgeois. Our start here was with the shopping basket and the briefcase. The Oaxaca Case maintains the every day functionality of a basket but takes on a new meaning as it uses the formal language of a briefcase. This dynamic allows the product to work on new levels: formal and casual, the office and the beach.

Is there any designer or movement you appreciate a lot ?

There are many. Enzo Mari, Angelo Mangiarotti, Gio Ponti, Sori Yanagi, Alvar Aalto, Max Bill…

What influences you the most?

Watching, listening and reading.

Which books are on your bedside tables?

J – Design and Crime by Hal Foster, Bunker Archaeology by Paul Virilio.
S – In Praise of Shadows by Jun’ichirō Tanizaki.

The last word…

Grand Prix.



Interview : Dennis Moya & Tiffany Baehler – 06.14

Pictures and projects ©Visibility.