TILL WIEDECK — Interview
Founder and director of the Berlin-based design studio HelloMe.
Hello Till Wiedeck, how are you?
I am good, thank you.
Can you introduce yourself?
I am the founder and director of the small design studio HelloMe — a Berlin based studio creating ideas, art direction, design and typefaces for art, culture and commerce. Besides that I like rap music, the good kind of rap. And trees.
What are your experiences and approaches to graphic design and typography?
The studio’s work is based on a systematic design approach, informed by research, conception and the intrinsic characteristics of each specific project. Independently and with clients we create communication strategies, dynamic design systems, custom typefaces and progressive visual concepts through experimentation, analytic thinking and a passion for distinctive ideas and elaborate typography. We work with a broad range of clients from individuals and institutions to local business and global brands.
You created some typefaces like HM Tilm or HM JuneGrotesk.
What is the importance of typography and type design in your work?
Both HM Tilm and HM JuneGrotesk are conceptual typefaces. Both were created in a particular timespan. HM Tilm in 24 hours in collaboration with Timm Häneke in 2010, and HM JuneGrotesk in one month in June 2012. So in a way, HM JuneGrotesk is the experiment of expanding the timespan for the creation. Besides these two, we create a lot of project with specific typefaces. We try to implement type design in most of the projects, since the studio’s work is very much defined by typography. It is one of the most important aspects of HelloMe’s work.
Can you tell us a bit about the graphic design scene in Berlin?
I share a big studio space with some very talented and inspiring designers and friends like Johannes Breyer, Timm Häneke or Manuel Bürger. Also we do have all sort of different creatives around from photographers like Patrick Desbrosses to illustrators like Florian Bayer. We share our studio space, lunch and thoughts about work and life which makes it a very inspiring environment. Sometimes we work together on projects as well. Other than that there are of course a few great studios and designers spread across the city, maybe even to many to name them, but I really appreciate being able to discuss and collaborate with a lot of different personalities.
Is there any designer or movement you appreciate a lot?
I am interested in many design and art movements. As the German Bauhaus legacy feels very close and also defines a very functional mindset I feel this has a great connection to my own work. At the same time I do admire the Memphis movement of the 1980s for the expressive attitude as well as having a thing for renaissance art, especially sculptures. I guess one of the most influential artists for me is Kazimir Malevich the originator of the avant-garde Suprematist movement. It is not like I look at his work a lot but I admire the consistency with which he conceptualized a new idea of a painting. His (black) square series really gives me goosebumps and is a great source of inspiration. It is the way he reduced the painting to the very essence that fascinates me. When you look at the image it appears to only show a black square on a white ground, nothing fancy really. But if you go into detail, see how the paint is structured, the outlines are not exactly accurate and how the square relates to the white space this is really an example of perfection. Apart from that the whole idea was so radical and revolutionized painting.
Which books are on your bedside tables?
Currently: Italo Calvino – Herr Palomar.
The last word…
Thanks for your patience Dennis. It took me nearly half a year to answer your interview. Thanks for having me though, it really is a pleasure.
Interview : Dennis Moya & Tiffany Baehler – 04.14
Portrait by Patrick Desbrosses – projects by ©Till Wiedeck, HelloMe.